About Us

The NFL Alumni’s Optimal Bowl and Wellness Challenge will benefit the following youth oriented charities and the charitable efforts of the NFL Alumni Association.

The Optimal Wellness Challenge features competitors working together with world class medical specialists in a competition to improve their individual health. Following their journey to better health, the public will be educated about how to optimize their wellness receiving actionable wellness tips dispersed throughout a web reality series, mass media content, public relations initiatives and special events. The cutting edge Optimal Wellness diagnostics, therapies, nutrition and exercise plans, led by world class medical specialists and featured throughout The Challenge will educate the public on a new, proactive approach to optimizing their health and wellness.

The Optimal Wellness Challenge culminates in the ultimate show down of health and wellness, The Optimal Bowl at the La Vida Optimal Wellness Destination in Panama. Competitors will face off and the results of their wellness journeys will be revealed. A winner will be declared based not only on who shows the most improvement but who scores the highest in our fan voting competition which benefits the charities of The NFL Alumni’s Optimal Bowl and Wellness Challenge.