NFL Alumni's Optimal Bowl and Wellness Challenge

The NFL Alumni’s Optimal Bowl and Wellness Challenge features former NFL players, veterans and others in a one of a kind wellness competition, web TV documentary series and publicity campaign designed to educate the public about how they can optimize their health. The public will follow the former NFL players and other competitors’ journeys to wellness through an exciting reality based web TV documentary series and mass media initiative that will include important preventive health information and educate the public about wellness. This not for profit project also serves as a fundraiser for youth oriented charities.

Optimal Bowl, Panama - Learn More

NFL Alumni Optimal Wellness Challenge Ambassadors

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Sponsorship Opportunities

Presenting Sponsors

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The NFL Alumni's Optimal Bowl and Wellness Challenge will put health and wellness in the spotlight at Super Bowl XLVIII and beyond providing multiple unique sponsorship opportunities that incorporate CBS Radio and CBS On-line advertising, a web TV series, public relations campaigns, and charitable giving.  With multiple sponsorship packages available incorporating live events, special promotions and NFL Alumni "official provider" status, The NFL Alumni's Optimal Bowl and Wellness Challenge provides a unique opportunity for your company to harness the power of the NFL for your marketing and branding initiatives.

Lean more about exciting Sponsorship Opportunities.

The Teams

Ottis Anderson, Jim Burt, Bruce Harper, Mark Mosely and Karl Nelson are our NFL Alumni participants in The Optimal Wellness Challenge and will compete side by side with John Gilliam, former Navy SEAL and other military veterans in The Optimal Wellness Challenge and in the ultimate showdown of health and wellness , The Optimal Bowl.

Player Quotes

Here’s what our participants are saying about The NFL Alumni’s Optimal Bowl and Wellness Challenge:

"I want to live to live until I can't live. I don't just want to live to an old age. I want to be healthy my entire life. I want to be able to ski, walk the dog, you name it. I am excited about the Challenge because I want to learn all I can to live my entire life healthy".

Jim Burt, Former NY Giant

"Some of us don't realize just how important good health is until our good health is gone. Don't wait until then to try to get it back, keep it while you have it and have no regrets later. You can always improve your health no matter what your condition is now".

Bruce Harper, Former NY Jet

Learn more about players

Vote for Your Favorite Participant

Click on the above link to vote for your favorite Optimal Bowl and Wellness Challenge participant by donating to our charities in their name. Votes will be tabulated. The Optimal Bowl and Wellness Challenge benefits NFL Alumni supported youth charities including TD Foundation and  P.A.S.T. Youth Sports Education Program.


The NFL Alumni’s Optimal Bowl and Wellness Challenge will benefit the following youth oriented charities and the charitable efforts of the NFL Alumni Association.

TD Foundation provides aid to children affected by the wars in Iraq and Afghanistan.

PAST programs are designed to empower young athletes and address serious issues they face such as concussions and addictions.


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